Audiences naturally forget most of the content you create. That’s not the bad news. The bad news is that the little they remember is random. This is why we advocate the use of brain science: to help your audience remember exactly what you want. Using the latest brain science findings, you can get your audience to transition from remembering some things to remembering the right things. 

Why do audiences forget so much?

Because they’re distracted, and because communicators cram too much (complex) content and too many slides into too short a presentation window. So audiences have a hard time staying focused and remembering information—especially when your presentation is done online rather than in person. Most content design approaches and communication training programs aren’t that effective because they are based on anecdotal information, personal experiences or observations—not on scientific information about how the brain works.


Use the latest brain science findings

We’ve perfected techniques for helping you create content for your own audiences (presentations, marketing campaigns, leadership updates, blog posts, etc.) based on brain science. We use Attention Triggers, Memory Magnets, and Decision Drivers to get your audience to pay attention, remember, and act on your message. Our hands-on in-person and online workshops will teach you how to apply these techniques to transform your presentations and reach your desired outcome. Or, if you don’t have time to attend training to learn how the brain works, we design your content for you.

Drive Home a Critical Message

Our evidence-based techniques help you drive home the critical messages you want audiences to remember and act on by focusing on these key elements:


Stimuli that attract and sustain audience attention.
Audiences forget information because they often don’t pay attention to it in the first place. Work with us to learn how to use the right attention triggers and you’ll get audiences to focus where it matters. That means using visual techniques and presenting your story in a way that captures attention and sustains it for long periods of time.


Visual elements (text and graphics) that make any content memorable.
Just because audiences pay attention doesn’t mean they’ll remember. So it’s important to learn how to appeal to existing mental models, build associations, and keep repetition in check so an audience remembers key points without becoming annoyed or habituated.


Human motivation drivers that spark action.
You’ve got them to pay attention and remember, but will they act? To influence behavior, you must master the skill of appealing to human motivational drivers, such as the need for achievement, autonomy, efficiency, excitement, prominence, or freedom from worry.

Deliver content that gets results. Consistently

A Persuasive Framework ties the three elements together. The framework helps you consistently use these elements in any type of content to get attention, increase recall, and spur a desired action. Don’t just hope people will get your message and act on it; persuade them by using techniques based on brain science.

Who is behind
Memzy’s Methodology

Dr. Carmen Simon, Cognitive Neuroscientist, Founder

Carmen is the brains behind the Memzy Method workshops. As an experienced cognitive scientist, she applied the latest neuroscience research findings to develop the Memzy Method workshops. Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds doctorates in instructional technology and cognitive psychology, and uses her knowledge to offer business professionals a flashlight and a magnet: one to call attention to what’s important in a message, the other to make it stick to the audience’s brain so they can act on it. Carmen’s brain science coaching helps business professionals motivate listeners and stand out from too much sameness in the industry.

Memory Manifesto

What do
they remember?

They remember the familiar and they remember the new
They remember the expected and they remember the surprise
They remember the generic and they remember the specific, like that one time when you showed up with a beat up yellow leather bag you bought at an antique shop in California
They remember the simple and they remember the complex, if you know how to explain it simply
They remember the calm and they remember the conflict
They remember the pictures and they remember the text if it builds mental pictures
They remember when you spoke and they remember when they spoke even better
They remember the facts and they remember the feelings longer
They remember you, and how you eat anything that’s coated in chocolate

They remember when you ask them to remember
And they forget you when you least expect it

They forget what you said in the past if it does not help them in the future
They forget the wishy-washy
They forget that two minutes ago happened as quickly as it happened
They forget the color, the shape, the size, the shadows, and may remember the gist… Someone else’s.

So fight to be in their mind with precision
Be where they are looking
Force them to look
Go where they habitually go
Something always happens next; get them excited about it
Remind them to look again
Tie yourself to human needs
Autonomy, purpose, prophecy, pleasure, truth and cup cakes
Find the familiar and play off it

Any why should they remember you anyway?
Because when you’re remembered, you’re still alive.

Business success depends on how memorable you are.

Contact us so we can help you stay on people’s minds.

Design Workshops