Audiences forget 90% of the content you present and the little they remember is random. Attend a Memzy workshop to learn how to get audiences to remember what you want them to remember and act on it. All the Memzy workshops teach techniques to guide audiences to a desired action. Our workshops are hands-on and interactive. You’ll work with your own content, improving it according to brain science-based principles.

01Use brain science to control what people remember

What is the most effective type of content? The one that people remember. Unfortunately, audiences forget 90% of business content after 2 days. One of the reasons audiences forget so much is because they don’t pay attention in the first place. And why is influencing someone’s memory important in business? Because people make decisions in your favor based on what they remember, not on what they forget.

Join this workshop to learn evidence-based techniques on how to attract others’ attention and stay on their minds long enough to influence their decisions. Specifically, in this course, you learn how to:

  • Determine the critical content your audience must remember (your “10%”) and direct your audience’s attention to it.
  • Take charge of a message that your audiences must keep in mind
  • Use a 5-step, sure-fire persuasive script to use memory and spark action

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02The science of stories that spark action

There has been a lot of hype lately regarding the impact of storytelling. We know the brain is “wired” for stories. However, what is it that makes a story memorable? And what is the optimal amount of narrative we can use to create impactful stories, especially when content is highly complex and scientific? After all, we want to be memorable and credible.

Join this workshop to learn the latest brain science research on storytelling and how to best apply it to your own business setting. You will learn how to:

  • Explain, from a brain science perspective, what makes a story forgettable
  • Use three science-based techniques that are mandatory to making any story memorable
  • Provide the brain with elements it needs to encode a story so it is memorable long-term and actionable

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03Fuel your influencing power with visual thinking

Once you master basic techniques for working with tools like PowerPoint or Google slides, how do you know that what you produce is good design…design that persuades others to take action?

Join this highly interactive workshop to learn how to sharpen your visual thinking skills, even though you are not a designer. Specifically, you will learn how to:

  • Visualize facts, processes, data, abstracts
  • Arrange pictures, text, lines, and shapes inside a slide using universal design principles
  • Create designs that spark action, even though you don’t have graphic design skills or a creative bone in your body

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04Create and deliver a powerful message with video

The truth is evident: video is everywhere. On various platforms, people watch 100 million hours of video a day! So it’s no wonder that businesses are starting to include video in their content to get attention and increase their persuasive reach.

And luckily, gone are the days when video production required expensive equipment. Great videos come from humans, not equipment. Join this workshop to learn how to:

  • Adopt simple rules for non-boring videos
  • Use simple functions on your phone and in iMovie or Windows Movie Maker to create videos people want to watch
  • Apply your new skills during class and create a brief business video for maximum persuasive impact

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05Use science to deliver effective virtual presentations

92% of virtual audiences attend a presentation with the intent to multitask. This workshop teaches the skills and techniques necessary to keep an audience focused and engaged during a virtual presentation or a webinar.

Regardless of the tool you’re using (WebEx, GoToMeeting, Zoom), it is critical to adopt new habits for attracting and sustaining an audience’s attention and motivating them to listen when they are not in the same room. During the workshop, you will learn how to:

  • Create and structure a message best suited for virtual delivery
  • Minimize multitasking tendencies that are typical for virtual audiences
  • Handle technical elements of virtual delivery, such as: maneuver the Web cam effectively, learn when it is advisable to turn it on and off, determine what to wear, and learn about proper background and lighting
  • Incorporate vocal variety to deliver a convincing virtual presentation

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06Brain science for written communication

Every time write a message (email, text, blog), you impact na audience’s neurochemistry and influence them to take (or not take) action. During this workshop, you will learn how to use brain Science to cultivate language habits that spark action. Specifically, you will learn how to:

  • Distinguish between written messages that influence readers vs. messages that alienate them
  • Apply pratical brain Science guidelines to connect with any audience trroungh written communication
  • Eliminate platitudes in written messages
  • Master the use of templates for memorable and persuasive writing

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07Unlock your creativity to influence others

No one doubts that creativity is key to business success. It is, but a key can be turned in two directions. Turn it one way and you put people off. Turn it the other way and you can open your creative genius. How do you turn the key the proper way? Join this workshop to find out.

In this thought-provoking and richly exemplified session, you will learn a set of unusual, provocative, useful, and most important, tangible skills that enable you to:

  • Explore creative problem-solving independently and in teams
  • Apply 10 practical and immediately transferrable techniques to revamp your creativity and immediately see the impact
  • Add creativity to your business routines without compromising credibility

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