Audiences forget 90% of the content you present and the little they remember is random. Attend a Memzy workshop to learn how to get audiences to remember what you want them to remember and act on it. All the Memzy workshops teach techniques to guide audiences to a desired action. Our workshops are hands-on and interactive. You’ll work with your own content, improving it according to brain science-based principles.

01The Neuroscience of Memorable Content

What is the most effective type of content? The one that people remember. Unfortunately, audiences forget 90% of business content after 2 days. One of the reasons audiences forget so much is because they don’t pay attention in the first place. And why is influencing someone’s memory important in business? Because people make decisions in your favor based on what they remember, not on what they forget.

Join this workshop to learn evidence-based techniques on how to attract others’ attention and stay on their minds long enough to influence their decisions. Specifically, in this course, you learn how to:

  • Determine the critical content your audience must remember (your “10%”)
  • Direct your audience’s attention to the most important parts of your content
  • Take charge of a message that your audiences must keep in mind long-term
  • Use a 5-step, sure-fire persuasive script to use memory and spark action

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02The science of stories that spark action

There has been a lot of hype lately regarding the impact of storytelling. We know the brain is “wired” for stories. However, what is it that makes a story memorable? And what is the optimal amount of narrative we can use to create impactful stories, especially when content is highly complex and scientific? After all, we want to be memorable and credible.

Join this workshop to learn the latest brain science research on storytelling and how to best apply it to your own business setting. You will learn how to:

  • Explain, from a brain science perspective, what makes a story forgettable
  • Use three science-based techniques that are mandatory to making any story memorable
  • Provide the brain with elements it needs to encode a story so it is memorable long-term and actionable

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03Fuel your influencing power with visual thinking

Once you master basic techniques for working with tools like PowerPoint or Google slides, how do you know that what you produce is good design…design that persuades others to take action?

Join this highly interactive workshop to learn how to sharpen your visual thinking skills, even though you are not a designer. Specifically, you will learn how to:

  • Visualize facts, processes, data, abstracts
  • Arrange pictures, text, lines, and shapes inside a slide using universal design principles
  • Create designs that spark action, even though you don’t have graphic design skills or a creative bone in your body

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04Create and deliver a powerful message with video

The truth is evident: video is everywhere. On various platforms, people watch 100 million hours of video a day! So it’s no wonder that businesses are starting to include video in their content to get attention and increase their persuasive reach.

And luckily, gone are the days when video production required expensive equipment. Great videos come from humans, not equipment. Join this workshop to learn how to:

  • Adopt simple rules for non-boring videos
  • Use simple functions on your phone and in iMovie or Windows Movie Maker to create videos people want to watch
  • Apply your new skills during class and create a brief business video for maximum persuasive impact

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05Use science to deliver effective virtual presentations

92% of virtual audiences attend a presentation with the intent to multitask. This workshop teaches the skills and techniques necessary to keep an audience focused and engaged during a virtual presentation or a webinar.

Regardless of the tool you’re using (WebEx, GoToMeeting, Zoom), it is critical to adopt new habits for attracting and sustaining an audience’s attention and motivating them to listen when they are not in the same room. During the workshop, you will learn how to:

  • Create and structure a message best suited for virtual delivery
  • Minimize multitasking tendencies that are typical for virtual audiences
  • Handle technical elements of virtual delivery, such as: maneuver the Web cam effectively, learn when it is advisable to turn it on and off, determine what to wear, and learn about proper background and lighting
  • Incorporate vocal variety to deliver a convincing virtual presentation

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06Brain science for written communication

Every time write a message (email, text, blog), you impact na audience’s neurochemistry and influence them to take (or not take) action. During this workshop, you will learn how to use brain Science to cultivate language habits that spark action. Specifically, you will learn how to:

  • Distinguish between written messages that influence readers vs. messages that alienate them
  • Apply pratical brain Science guidelines to connect with any audience trroungh written communication
  • Eliminate platitudes in written messages
  • Master the use of templates for memorable and persuasive writing

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07Unlock your creativity to influence others

No one doubts that creativity is key to business success. It is, but a key can be turned in two directions. Turn it one way and you put people off. Turn it the other way and you can open your creative genius. How do you turn the key the proper way? Join this workshop to find out.

In this thought-provoking and richly exemplified session, you will learn a set of unusual, provocative, useful, and most important, tangible skills that enable you to:

  • Explore creative problem-solving independently and in teams
  • Apply 10 practical and immediately transferrable techniques to revamp your creativity and immediately see the impact
  • Add creativity to your business routines without compromising credibility

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08Ask better questions to achieve better business outcomes

There is a simple tool that has been available to us since childhood, and which can ignite change in business and our personal lives: asking questions. The most successful and creative people tend to be expert questioners. Join this workshop to find out how to master the art and science of inquiry. Specifically, you will learn how to:

  • Ask better questions, beyond querying a search engine for answers or staying on the surface of a topic
  • Use 10 different types of questions to promote innovation, identify problems, and control tough situations
  • Move from asking questions to igniting action

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09The neuroscience of embracing change

Are you noticing that it is often difficult to adopt change in our companies, teams and even our own lives? The primary obstacle in handling change is our brain. Where change is concerned, there is constant conflict in our brains between indulging routines vs. adopting something new. Understanding change from the perspective of how the brain works is important because when we learn how to balance familiarity and novelty, change and innovation can happen quickly. Upon completion of this course, participants will be able to:

  • Use brain science principles to explain people’s resistance to change
  • List three pathways to influencing others’ brains to adopt change
  • Map business strategies to the three pathways in which the brain decides what to do next

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10Grow your career with a growth mindset

Why is it that some people embrace change easily while others languish when faced with the same situation? Using the insights from the previous course, we know the brain builds perceptions and beliefs about our environments but also about our abilities to handle the environment. This “database of beliefs” is our mindset. 

  • Explain differences between a growth mindset and a fixed one and their consequences on personal and business outcomes
  • Avoid a fixed mindset, which is associated with unnecessary pressures, anxiety, and sub-par performance
  • Adopt, or continue using a growth mindset, which enables anyone to engage in continuous learning, adopt change, ignite innovation, and overall be equipped for the future

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11The neuroscience of trust

Effective change requires trustworthy leadership. When people do not have much trust in those communicating change, any change initiative will fail. When trust is present, two variables that are important to any organizational change will be impacted: time and money. When trust is present, change and innovation will happen faster and at lower cost. When trust is absent, change and innovation will be slower and cost more. Upon completion of this course, participants will be able to:

  • List and use the two mandatory dimensions of trust – character and competence – which are critical to any change and innovation initiative. Most people stop at character when they define trust. However, competence is equally important (you trust your neighbor to take care of your house when you’re gone but not to perform your brain surgery, unless he is a qualified doctor)
  • Create three types of trust: self-trust, relationship trust, and organizational trust. All three are mandatory for change to take place effectively and each builds upon the existence of the previous. We cannot have organizational trust and lasting change unless we have self-trust
  • List and use the four dimensions of self-trust: integrity, intent, capabilities, and results. The first two dimensions are related to character and the last two are related to competence. Self-trust jumpstarts the journey to any innovation initiative and can make the trip flourish or flounder

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12The science of motivation  

Whether you’re an entrepreneur, employee, or freelancer, motivation is what propels you to or keeps you away from growing and doing your best. Motivation is what energizes the brain into action. In the past few decades, neuroscience has revealed new insights into the issue of motivation. After all, motivation is all in our heads. Upon completion of this course, participants will be able to:

  • Explain the core science behind motivating yourself and others
  • Discover the most important neurobiological factors that influence healthy motivational drive and motivation deficits
  • Use science-based, practical techniques to turn yourself and others from slackers to go-getters

Overall real, rapid change (or problem solving) requires a solid, science-based approach for effective implementation. Upon attending any of the proposed courses, participants will learn learn how to use evidence-based and practical techniques to inspire themselves and others to embrace change and achieve desirable outcomes.

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13The neuroscience of repetition

Success in life is a function of repetition and rituals. The more you do something, the more you’re likely to keep doing it, especially if the activity keeps you rewarded. Few contest the impact of repetition in sustaining success. However, few do it well. There is a fine line between repeating the same message or routine and being annoying or boring. Upon completion of this session, participants are able to:

  • Explain the scientific underpinnings for why we can place any idea, thought or action in peoples’ brains through repetition
  • Take advantage of using repetition to solidify success while avoiding repetition mistakes (e.g., coming across as “nagging” or boring)
  • Use repetition effectively to master the activities and actions that allow the brain to adopt transformation and growth

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14The psychology of happiness and a good life

Many organizations and teams admit there is a happiness crisis. The US ranks 18th in the World Happiness Report, well behind Finland, Canada, and Australia. Recent research is revealing new ways to view and approach happiness. Scientists are now elevating the term happiness from a fuzzy and cute concept to one that deserves serious research rigor. So why not learn evidence-based insights and attend a Happiness 101 class, which presents guidelines for overall well-being, despite challenging and changing situations. Upon completion of this workshop, you will:

  • Eliminate misconceptions about what happiness is, what it is not, and how you can achieve it
  • Learn how the way you value time, money, and relationships impacts your happiness, and how determining which to prioritize helps you to become happier
  • Use techniques such as contrast, planning, and specificity to raise your happiness level

Join this session to move beyond the classic techniques such as positive thinking, gratitude journals and mindfulness.. Focusing on science is critical, even though the prescription for being happy is not as easy as taking a pill. However, happiness is worth working for.

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