What is the most effective type of content? The one that people remember. Unfortunately, audiences forget 90% of business content after 2 days. One of the reasons audiences forget so much is because they don’t pay attention in the first place. And why is influencing someone’s memory important in business? Because people make decisions in your favor based on what they remember, not on what they forget.
Join this workshop to learn evidence-based techniques on how to attract others’ attention and stay on their minds long enough to influence their decisions. Specifically, in this course, you learn how to:
There has been a lot of hype lately regarding the impact of storytelling. We know the brain is “wired” for stories. However, what is it that makes a story memorable? And what is the optimal amount of narrative we can use to create impactful stories, especially when content is highly complex and scientific? After all, we want to be memorable and credible.
Join this workshop to learn the latest brain science research on storytelling and how to best apply it to your own business setting. You will learn how to:
Once you master basic techniques for working with tools like PowerPoint or Google slides, how do you know that what you produce is good design…design that persuades others to take action?
Join this highly interactive workshop to learn how to sharpen your visual thinking skills, even though you are not a designer. Specifically, you will learn how to:
The truth is evident: video is everywhere. On various platforms, people watch 100 million hours of video a day! So it’s no wonder that businesses are starting to include video in their content to get attention and increase their persuasive reach.
And luckily, gone are the days when video production required expensive equipment. Great videos come from humans, not equipment. Join this workshop to learn how to:
92% of virtual audiences attend a presentation with the intent to multitask. This workshop teaches the skills and techniques necessary to keep an audience focused and engaged during a virtual presentation or a webinar.
Regardless of the tool you’re using (WebEx, GoToMeeting, Zoom), it is critical to adopt new habits for attracting and sustaining an audience’s attention and motivating them to listen when they are not in the same room. During the workshop, you will learn how to:
Every time write a message (email, text, blog), you impact na audience’s neurochemistry and influence them to take (or not take) action. During this workshop, you will learn how to use brain Science to cultivate language habits that spark action. Specifically, you will learn how to:
No one doubts that creativity is key to business success. It is, but a key can be turned in two directions. Turn it one way and you put people off. Turn it the other way and you can open your creative genius. How do you turn the key the proper way? Join this workshop to find out.
In this thought-provoking and richly exemplified session, you will learn a set of unusual, provocative, useful, and most important, tangible skills that enable you to: