Audiences will forget most of the content you present. Attend a Memzy workshop to learn how to get audiences to remember what you want them to remember and act on it.

All the Memzy workshops teach techniques to guide audiences to a desired action. Our workshops are hands-on and interactive. You’ll work with your own content, improving it according to brain science-based principles.

Prerequisite Workshops

The Neuroscience of Memorable Content

Prerequisite Workshops

Use Brain Science to Control What People Remember

Advanced Brain Science Techniques for Memorable Presentations

Neuroscience of Decision Making

Follow-On Workshops

Practical Application of Brain Science in Presentations

The Science of Stories that Spark Action

Ask Better Questions to Achieve Better Business Outcomes

Fuel Your Influencing Power with Visual Thinking

Create and Deliver a Powerful Message with Video

Use Science to Deliver Effective Virtual Presentations

Optimize Your Brain for Peak Performance

Unlock Your Creativity to Influence Others

The Neuroscience of Negotiating the Best Deal

Brain Science for Written Communication

Half-Day or 1-Day Workshop

The Neuroscience of Memorable Content

What is the most effective type of presentation? The one that people remember. Unfortunately, audiences forget 90% of business content after 2 days. One of the reasons audiences forget so much is because they don’t pay attention in the first place. But why is influencing someone’s memory important in business? Because people make decisions in your favor based on what they remember, not on what they forget.

Join this session to learn evidence-based techniques on how to attract others’ attention and stay on their minds long enough to influence their decisions.

Specifically, in this course, you learn how to:

  • Determine the critical content your audience must remember (your “10%”)
  • Direct your audience’s attention to the most important parts of your content
  • Take charge of a message that your audiences must keep in mind long-term
  • Use a 5-step, sure-fire persuasive script to use memory and spark action

Contact us for more information

Half-Day or 1-Day Workshop

Use Brain Science to Control What People Remember

During this workshop, you dive deeply into brain science techniques on how to direct an audience’s attention to what counts, ensure the most important content is memorable, and make it easy for audiences to reach a decision in your favor. You will work on your own content, and leave with practical skills you can apply immediately to any type of presentation. You will learn how to:

  • Identify three essential criteria to polish your message and make it memorable
  • Master additional techniques to capture and sustain attention
  • Use additional techniques for ensuring that your message is memorable long-term
  • Adopt a new way of looking at memory, from the lens of the future, not the past
  • Avoid the most common errors that lead to forgettable content
  • Apply a 5-step, sure-fire persuasive script to spark action

Contact us for more information

Half-Day or 1-Day Workshop

Advanced Brain Science Techniques for Memorable Presentations

This in-depth, hands-on, transformational boot camp is not for the faint hearted. If you are a great communicator but want to add the extra brain science layer and get more out of your efforts, this is for you. You will learn how brain science techniques related to attention, memory, and decision-making must work in harmony to achieve the impact you desire. You also have the opportunity to practice delivery skills and complete improv exercises. You’ll acquire practical skills you can use immediately on any type of content to direct attention, increase recall, and guide behavior.

Specifically, you will learn how to:

  • Evolve your critical message to ensure you are precise about what your audience remembers instead of leaving this to chance
  • Advance your level of influence by understanding and using advanced decision-making techniques that guide action
  • Differentiate between voluntary and involuntary attention, and use advanced techniques to capture and sustain attention
  • Make it difficult for people to multitask while viewing your content
  • Use advanced memory techniques to make content stick

Contact us for more information

Half-Day or 1-Day Workshop

The Neuroscience of Decision Making

Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? Lack of action and follow-through have negative consequences on business outcomes and career growth. Using neuroscience, this session provides a unique approach to influencing and inspiring others to take action.

During this course, you learn how to:

  • Connect three pathways to influencing others’ brains and understand how to approach people’s resistance to change
  • Identify what your audiences’ brains find rewarding and appeal to these motivational drivers in your communication
  • Use heuristics (mental shortcuts) to influence your audience’s actions in an effortless way

Contact us for more information

Half-Day or 1-Day Workshop

Practical Application of Brain Science in Presentations

In this workshop, you will demonstrate how you are applying the brain science techniques you learned in any of the prerequisite workshops. During this practical session, you will:

  • Review the most important brain science principles from prior workshops
  • Deliver segments from your own content that you transformed after the training
  • Demonstrate brain science techniques that made the most impact to your audiences
  • Receive additional real-time feedback on applying brain science principles to your messages

Contact us for more information

Half-Day or 1-Day Workshop

The Science of Stories that Spark Action

There has been a lot of hype lately regarding the impact of storytelling. We know the brain is “wired” for stories. However, what is it that makes a story memorable? And what is the optimal amount of narrative we can use to create impactful stories, especially when content is highly complex and scientific? After all, we want to be memorable and credible.

Join this workshop to learn the latest brain science research on storytelling and how to best apply it to your own business setting. You will learn how to:

  • Explain, from a brain science perspective, what makes a story forgettable
  • Use three science-based techniques that are mandatory to making any story memorable
  • Provide the brain with elements it needs to encode a story so it is memorable long-term and actionable

Contact us for more information

Half-Day or 1-Day Workshop

Ask Better Questions to Achieve Better Business Outcomes

There is a simple tool that has been available to us since childhood, and which can ignite change in business and our personal lives: asking questions. The most successful and creative people tend to be expert questioners.

Join this session to find out how to master the art and science of inquiry. Specifically, you will learn how to:

  • Ask better questions, beyond querying a search engine for answers or staying on the surface of a topic
  • Use 10 different types of questions to promote innovation, identify problems, and control tough situations

Move from asking questions to igniting action

Contact us for more information

Half-Day or 1-Day Workshop

Fuel Your Influencing Power with Visual Thinking

Once you master basic techniques for working with tools like PowerPoint or Google slides, how do you know that what you produce is good design…design that persuades others to take action?

Join this session to learn how to sharpen your visual thinking skills, even though you are not a designer.

Specifically, you will learn how to:

  • Visualize facts, processes, data, abstracts
  • Arrange pictures, text, lines, and shapes inside a slide using universal design principles
  • Create designs that spark action, even though you don’t have graphic design skills or a creative bone in your body

Contact us for more information

Half-Day or 1-Day Workshop

Create and Deliver a Powerful Message with Video

The truth is evident: video is everywhere. On various platforms, people watch 100 million hours of video a day! So it’s no wonder that businesses are starting to include video in their content to get attention and increase their persuasive reach. And luckily, gone are the days when video production required expensive equipment. Great videos come from humans, not equipment.

Join this workshop to learn how to:

  • Adopt simple rules for non-boring videos
  • Use simple functions on your phone and in iMovie or Windows Movie Maker to create videos people want to watch
  • Apply your new skills during class and create a brief business video for maximum persuasive impact

Contact us for more information

Half-Day or 1-Day Workshop

Use Science to Deliver Effective Virtual Presentations

92% of virtual audiences attend a presentation with the intent to multitask. This workshop teaches the skills and techniques necessary to keep an audience focused and engaged during a virtual presentation or a webinar. Regardless of the tool you’re using (WebEx, GoToMeeting, Zoom), it is critical to adopt new habits for attracting and sustaining an audience’s attention and motivating them to listen when they are not in the same room.

During the workshop, you will learn how to:

  • Create and structure a message best suited for virtual delivery
  • Minimize multitasking tendencies that are typical for virtual audiences
  • Handle technical elements of virtual delivery, such as: maneuver the Web cam effectively, learn when it is advisable to turn it on and off, determine what to wear, and learn about proper background and lighting
  • Incorporate vocal variety to deliver a convincing virtual presentation

Contact us for more information

Half-Day or 1-Day Workshop

Optimize Your Brain for Peak Performance

Your peak performance depends on your brain’s performance. The good news is that you can achieve more if you understand how the brain works. In this workshop, you learn what steps to take to enhance your own brain’s functions and enrich your life at home, for yourself and your family, and at work, for yourself and your teams.

Specifically, you learn how to:

  • Use the latest brain science findings to focus your attention
  • Enhance your memory by applying a few, simple techniques
  • Build your cognitive reserve to respond to increasingly complex business demands
  • Demystify brain science myths
  • Are creative people right-brained?
  • Is there a difference between the male and female brain?
  • Do you only use 10% about the brain?
  • Can certain foods make you smarter?
  • Can brain games make you smarter?

Can you multitask efficiently?

Contact us for more information

Half-Day or 1-Day Workshop

Unlock Your Creativity to Influence Others

No one doubts that creativity is key to business success. It is, but a key can be turned in two directions. Turn it one way and you put people off. Turn it the other way and you can open your creative genius. How do you turn the key the proper way? Join this workshop to find out.

In this thought-provoking and richly exemplified session, you will learn a set of unusual, provocative, useful, and most important, tangible skills that enable you to:

  • Explore creative problem-solving independently and in teams
  • Apply 10 practical and immediately transferrable techniques to revamp your creativity and immediately see the impact
  • Add creativity to your business routines without compromising credibility

Contact us for more information

Half-Day or 1-Day Workshop

The Neuroscience of Negotiating the Best Deal

Very few people like to negotiate. That’s why so few people are good at negotiating. However, negotiating is a fact of life–especially business life. Fortunately, negotiating has less to do with competition. Good negotiation is based on impeccable communication and persuasion skills. These types of skills have been taught for decades. There is a growing body of research that helps us improve the way we negotiate.

In this workshop, you use brain science to create negotiation tactics that enable you to:

  • Use your audience’s cognitive energy efficiently
  • Help others predict what happens next
  • Enable your audience to balance social and physical desires to reach a decision
  • Use newer research findings to re-think old principles such as loss aversion and mirror neurons, associated with persuasion and negotiation

Contact us for more information

Half-Day or 1-Day Workshop

Brain Science for Written Communication

Every time you write a message (email, text, blog), you impact an audience’s neurochemistry and influence them to take (or not take) action. During this workshop, you will learn how to use brain science to cultivate language habits that spark action. Specifically, you will learn how to:

  • Distinguish between written messages that influence readers vs. messages that alienate them
  • Apply practical brain science guidelines to connect with any audience through written communication
  • Eliminate platitudes in written messages
  • Master the use of templates for memorable and persuasive writing

Contact us for more information