Audiences will forget most of the content you present. Attend a Memzy workshop to learn how to get audiences to remember what you want them to remember and act on it.

All the Memzy workshops teach techniques to guide audiences to a desired action. Our workshops are hands-on and interactive. You’ll work with your own content, improving it according to brain science-based principles.

Prerequisite Workshops

Brain Science Basics for Memorable Presentations

Half-Day intro

Prerequisite Workshops

Use Brain Science to Control What People Remember

1-Day Workshop

Advanced Brain Science Techniques for Memorable Presentations

2-Day Boot Camp

Neuroscience of Decision Making

1-Day Workshop

Follow-On Workshops

Practical Application of Brain Science in Presentations

Workshop

The Science of Storytelling: Beyond the Buzz

Workshop

Brain Science for Virtual Delivery

Workshop

Brain Science for Written Communication

Workshop

The Science of Creativity in Business

Workshop

Visual Thinking for Non-Designers

Workshop

Half-Day Workshop

Brain Science Basics for Memorable Presentations

This workshop provides a basic overview of brain science techniques to ensure your content is memorable. You will learn how to:

Upon completion of the workshop, participants will:

  • Determine the most critical content an audience must remember (we call this “the 10% message” because any business audience forgets approximately 90% of content after 2 days).
  • Identify criteria that contribute to making any message memorable by understanding how the brain processes and remembers information.
  • Direct an audience’s attention to the most critical parts of any presentation.
  • Control the specific parts of a message that must become memorable long-term.

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1-Day Workshop

Use Brain Science to Control What People Remember

During this workshop, you dive deeply into brain science techniques on how to direct an audience’s attention to what counts, ensure the most important content is memorable, and make it easy for audiences to reach a decision in your favor. You will work on your own content, and leave with practical skills you can apply immediately to any type of presentation. You will learn how to:

  • Identify three essential criteria to polish your message and make it memorable
  • Master additional techniques to capture and sustain attention
  • Use additional techniques for ensuring that your message is memorable long-term
  • Adopt a new way of looking at memory, from the lens of the future, not the past
  • Avoid the most common errors that lead to forgettable content
  • Apply a 5-step, sure-fire persuasive script to spark action

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2-Day Boot Camp

Advanced Brain Science Techniques for Memorable Presentations

This in-depth, hands-on, transformational boot camp is not for the faint hearted. If you are a great communicator but want to add the extra brain science layer and get more out of your efforts, this is for you. You will learn how brain science techniques related to attention, memory, and decision-making must work in harmony to achieve the impact you desire. You also have the opportunity to practice delivery skills and complete improv exercises. You’ll acquire practical skills you can use immediately on any type of content to direct attention, increase recall, and guide behavior.

Specifically, you will learn how to:

  • Evolve your critical message to ensure you are precise about what your audience remembers instead of leaving this to chance
  • Advance your level of influence by understanding and using advanced decision-making techniques that guide action
  • Differentiate between voluntary and involuntary attention, and use advanced techniques to capture and sustain attention
  • Make it difficult for people to multitask while viewing your content
  • Use advanced memory techniques to make content stick

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1-Day Workshop

The Neuroscience of Decision Making

Customers and decision makers are constantly bombarded with requests for their attention, many of which unfortunately go ignored. Join this keynote to discover strategies for transforming your message into something worth noticing and remembering. To help us understand how people pay attention, remember messages, and ultimately act on them, we look at the field of neuroscience, which reveals insights on how the brain processes information and tends to remember it – or more often – forget it.

Join us to learn how to convert neuroscience insights into practical guidelines you can use to craft messages with lasting impact. This is critical because both your internal and external audiences make decisions in your favor based on what they remember, not on what they forget.

Upon completion of the Neuroscience of Decision-Making, you will be able to:

  • Explain the three pathways used by the brain to reach a decision, and link these pathways to content development.
  • Learn several techniques that help the brain make decisions effortlessly, which is what customers prefer.
  • Learn how to connect your content to motivational drivers to spark action.
  • Use science to debunk several content creation myths and determine new habits necessary to appeal to highly demanding and distracted customers.

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Follow-On Workshops

Range in length from 2-6 hours
and can be delivered face-to-face or virtually.

Practical Application of Brain Science in Presentations

In this workshop, you will demonstrate how you are applying the brain science techniques you learned in any of the prerequisite workshops. During this practical session, you will:

  • Review the most important brain science principles from prior workshops
  • Deliver segments from your own content that you transformed after the training
  • Demonstrate brain science techniques that made the most impact to your audiences
  • Receive additional real-time feedback on applying brain science principles to your messages

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The Science of Storytelling: Beyond the Buzz

Is storytelling overrated? We must ask because there has been so much hype lately on the impact of storytelling. We know that the brain is “wired” for stories. We know the importance of setting, character, and action. And we realize that while bullet lists make communication efficient, it's the emotion behind a story that counts. This is why we devour news, novels, and movies. We know all this. But there is so much more. 

For example, not all stories are created equal. While we tout the “memorability” factor of stories, it is possible for the human brain to forget them. How many stories do you really remember from the past week? To influence others’ action, we must ask: what makes a memorable story? And what is the optimal amount of narrative we can use in scientific and technical settings? After all, we want to be memorable and credible. Join this interactive workshop to find out the latest brain science research on storytelling and how to best apply it to inspire and influence others. 

Specifically, you learn how to:

  • Delight an audience with storytelling techniques so they remember critical content
  • Determine the types of stories to use
  • Master four mandatory elements that belong to any business story
  • Create your own stories

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Brain Science for Virtual Delivery

This workshop teaches the skills and techniques necessary to keep an audience focused and engaged during a virtual presentation or a webinar. During the workshop, you will learn how to:

  • Create and structure a message best suited for virtual delivery
  • Minimize multitasking tendencies that are typical for virtual audiences
  • Handle technical elements of virtual delivery, such as: maneuver the Web cam effectively, learn when it is advisable to turn it on and off, determine what to wear, and learn about proper background and lighting
  • Incorporate vocal variety to deliver a convincing virtual presentation

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Brain Science for Written Communication

Every time you write a message (email, text, blog), you impact an audience’s neurochemistry and influence them to take (or not take) action. During this workshop, you will learn how to use brain science to cultivate language habits that spark action. Specifically, you will learn how to:

  • Distinguish between written messages that influence readers vs. messages that alienate them
  • Apply practical brain science guidelines to connect with any audience through written communication
  • Eliminate platitudes in written messages
  • Master the use of templates for memorable and persuasive writing

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Visual Thinking for Non-Designers

Presenting with slides has become an icon of modern communication. However, despite their ubiquity, slides are often the punching bag for audiences who consider them too anemic, too uniform, and as a result, too forgettable. To make slides memorable, we turn to science. Research reminds us that visuals impact recall because they help viewers process information faster and help them pay attention by being generally more interesting than text. But how do you create visuals that are important enough and interesting enough to attract attention especially when business presenters do not have a degree in graphic design?

During this course, which does not require any skills in graphic design, you learn how to:

  • Apply visual thinking skills in four areas that are prevalent in business communication: facts, processes, data, and abstracts.
  • Use visual design elements such as graphics, text, lines, shapes, and explain how they contribute to effective communication design.
  • Use universal visual design principles (e.g., balance, contrast, repetition, color, proximity, and unity) and explain how they influence viewer attention and retention.
  • Critique real-life business examples of effective and ineffective use of visual design elements and principles.
  • Create slide-based assignments by using visual design elements and principles learned during the workshop, and receive real time feedback.

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