Audiences naturally forget 90%of the content you create. That’s not the bad news. The bad news is that the little they remember is random. This is why we advocate the use of brain science: to help your audience rememberexactlywhat you want. Using the latest brain science findings, you can get your audience to transition from rememberingsome thingsto rememberingthe right things.
Because they’re distracted, and because communicators cram too much (complex) content and too many slides into too short a presentation window. So audiences have a hard time staying focused and remembering information—especially when your presentation is done online rather than in person. Most content design approaches and communication training programs aren’t that effective because they are based on anecdotal information, personal experiences or observations—not on scientific information about how the brain works.
THAT’S WHERE MEMZY IS DIFFERENT.
We’ve perfected techniques for helping you create content for your own audiences (presentations, marketing campaigns, leadership updates, blog posts, etc.) based on brain science. We use Attention Triggers, Memory Magnets, and Decision Drivers to get your audience to pay attention, remember, and act on your message. Our hands-on in-person and online workshops will teach you how to apply these techniques to transform your presentations and reach your desired outcome. Or, if you don’t have time to attend training to learn how the brain works, we design your content for you.
Our evidence-based techniques help you drive home the critical messages you want audiences to remember and act on by focusing on these key elements:
Stimuli that attract and sustain audience attention.
Audiences forget information because they often don’t pay attention to it in the first place. Work with us to learn how to use the right attention triggers and you’ll get audiences to focus where it matters. That means using visual techniques and presenting your story in a way that captures attention and sustains it for long periods of time.
Visual elements (text and graphics) that make any content memorable.
Just because audiences pay attention doesn’t mean they’ll remember. So it’s important to learn how to appeal to existing mental models, build associations, and keep repetition in check so an audience remembers key points without becoming annoyed or habituated.
Human motivation drivers that spark action.
You’ve got them to pay attention and remember, but will they act? To influence behavior, you must master the skill of appealing to human motivational drivers, such as the need for achievement, autonomy, efficiency, excitement, prominence, or freedom from worry.
A Persuasive Framework ties the three elements together. The framework helps you consistently use these elements in any type of content to get attention, increase recall, and spur a desired action. Don’t just hope people will get your message and act on it; persuade them by using techniques based on brain science.