What is the most effective type of content? The one that people remember. Unfortunately, audiences forget 90% of business content after 2 days. One of the reasons audiences forget so much is because they don’t pay attention in the first place. And why is influencing someone’s memory important in business? Because people make decisions in your favor based on what they remember, not on what they forget.
Join this workshop to learn evidence-based techniques on how to attract others’ attention and stay on their minds long enough to influence their decisions. Specifically, in this course, you learn how to:
There has been a lot of hype lately regarding the impact of storytelling. We know the brain is “wired” for stories. However, what is it that makes a story memorable? And what is the optimal amount of narrative we can use to create impactful stories, especially when content is highly complex and scientific? After all, we want to be memorable and credible.
Join this workshop to learn the latest brain science research on storytelling and how to best apply it to your own business setting. You will learn how to:
Once you master basic techniques for working with tools like PowerPoint or Google slides, how do you know that what you produce is good design…design that persuades others to take action?
Join this highly interactive workshop to learn how to sharpen your visual thinking skills, even though you are not a designer. Specifically, you will learn how to:
Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? Lack of action and follow-through have negative consequences on business outcomes and career growth. Using neuroscience, this session provides a unique approach to influencing and inspiring others to take action. During this interactive workshop, you learn how to:
92% of virtual audiences attend a presentation with the intent to multitask. This workshop teaches the skills and techniques necessary to keep an audience focused and engaged during a virtual presentation or a webinar.
Regardless of the tool you’re using (WebEx, GoToMeeting, Zoom), it is critical to adopt new habits for attracting and sustaining an audience’s attention and motivating them to listen when they are not in the same room. During the workshop, you will learn how to:
Every time write a message (email, text, blog), you impact na audience’s neurochemistry and influence them to take (or not take) action. During this workshop, you will learn how to use brain Science to cultivate language habits that spark action. Specifically, you will learn how to:
No one doubts that creativity is key to business success. It is, but a key can be turned in two directions. Turn it one way and you put people off. Turn it the other way and you can open your creative genius. How do you turn the key the proper way? Join this workshop to find out.
In this thought-provoking and richly exemplified session, you will learn a set of unusual, provocative, useful, and most important, tangible skills that enable you to:
There is a simple tool that has been available to us since childhood, and which can ignite change in business and our personal lives: asking questions. The most successful and creative people tend to be expert questioners. Join this workshop to find out how to master the art and science of inquiry. Specifically, you will learn how to:
Are you noticing that it is often difficult to adopt change in our companies, teams and even our own lives? The primary obstacle in handling change is our brain. Where change is concerned, there is constant conflict in our brains between indulging routines vs. adopting something new. Understanding change from the perspective of how the brain works is important because when we learn how to balance familiarity and novelty, change and innovation can happen quickly. Upon completion of this course, participants will be able to:
Why is it that some people embrace change easily while others languish when faced with the same situation? Using the insights from the previous course, we know the brain builds perceptions and beliefs about our environments but also about our abilities to handle the environment. This “database of beliefs” is our mindset.
Effective change requires trustworthy leadership. When trust is present, two variables that are important to any organizational change will be impacted: time and money. When trust is present, change and innovation will happen faster and at lower cost. When trust is absent, change and innovation will be slower and cost more. Upon completion of this course, participants will be able to:
Success in life is a function of repetition and rituals. The more you do something, the more you’re likely to keep doing it, especially if the activity keeps you rewarded. Few contest the impact of repetition in sustaining success. However, few do it well. There is a fine line between repeating the same message or routine and being annoying or boring. Upon completion of this session, participants are able to:
The truth is evident: video is everywhere. On various platforms, people watch 100 million hours of video a day! So it’s no wonder that businesses are starting to include video in their content to get attention and increase their persuasive reach.
And luckily, gone are the days when video production required expensive equipment. Great videos come from humans, not equipment. Join this workshop to learn how to:
Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged? An intriguing approach in understanding engagement is to view it from the angle of its absence. So what do we know about the psychology of boredom? Is it possible for the brain to be bored in the age of overstimulation?
The answer is yes. As scientists, we used to believe that boredom was defined by the absence of stimulation. Now we are discovering that too much stimulation can have a similar effect. So how do we prevent the brain from getting bored – therefore staying engaged? The good news is that the brain does not want to stay bored for too long. From an evolutionary point, we cannot afford to stay bored. This keynote offers four evidence-based, practical guidelines, which you can use immediately to create meaningful engagement for your internal and external audiences.
Being memorable is critical in business because customers make decisions in your favor based on what they remember, not on what they forget. Unfortunately, most business content is more forgettable than it is memorable. Using EEG (electroencephalogram) technology, we can detect what happens in the brain when it’s exposed to business content, and during studies we conduct monthly with corporate teams, we observe that people retain less than 1% of business content after 48 hours. Join this session to learn what it takes to create content that keeps your customers’ brains engaged and likely to recall what’s important. Attendees will learn: